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McDonald’s Business Ethics Project Report

This research is made on McDonald’s Business Ethics Project Report to make readers try to become fully aware about the faulty practices made by this company to attract customers.

McDonald's Business Ethics Project Report

Reasons to choose company:

  • It’s a well known multinational company
  • Easily reach-able because we have reference and we can get information easily

Ethical dilemma:

  • Toys with Happy meal

McDonald's Business Ethics Project ReportMcDonald's Business Ethics Project Report






  • The company was blamed for misleading the children about their food with the use of attractive advertisements to encourage the youngsters to choose their food and hence causes health problems to them.
  • Animal welfare issues(Chicken Abuse Case, tiny cages for animals)

McDonald's Business Ethics Project Report

  • Horse meat scandal

Type of investigation and data collection:

We’ll collect data through internet, website of McDonald’s, magazines and newspapers, research articles etc. we’ll also investigate through interview which will base on the prepared questionnaire. We’ll also question randomly according to the situation.

Key Stakeholders of McDonald’s:

  • Customer
  • Franchise holders (franchisees)
  • Employees
  • Suppliers
  • Investors
  • society
  • IT(media)

Approach which we’ll use for the assessment of stake holders:

We’ll use normative approach for assessment because its gives us descriptive and analytical both analysis as well as it provides help for the future problems. Through this approach we can make batter decisions in the future.


McDonald’s faced data security ethical issue

In 2010, McDonald’s announced that some of its customer’s information such as email address, date of birth, wireless number and so on had been exposed because of a unauthorized third party’s data contravention.


This bad business ethics example by McDonald’s is what is known as the “McDonald’s Legislation” in popular parlance. In 1972, Ray Kroc, the company’s founder made a rare donation of $250,000 to Nixon’s reelection campaign and in return got a favorable legislation that allowed companies such as McDonald’s to pay teenage employees 20 percent less than federal minimum wages. Most observers consider this a typical case of corporate influence on lawmakers to enact legislation that serve their selfish ends and harm society.


  1. Government
  2. Regulatory bodies (e.g. national and local regulatory bodies including health and safety groups)
  3. Environment



To make people realize that the world’s natural resources are fast diminishing and something must be done about it, McDonald’s has created a public awareness program called ‘McSaviors’. ‘McSaviors’ involves children as they are going to be in charge of the future. ‘McSaviors’ children are empowered to penalize adults found wasting water and electricity. The minimum penalty amount is Rs. 10. McDonald’s will use the penalty money to promote measures that will prevent further wastage, such as replacing regular bulbs with energy savers, repairing leaking water supply lines, etc. The program has been launched in association with Express News.

Beach Cleaning:

The Marine environment is not taken seriously in our society. McDonald’s has taken steps to create awareness about this environment, especially among kids, with regular visits to the beach where they clean it with their own hands.

Community groups

McDonald’s has been supporting the Olympic Games through feeding program aimed at feeding the athletics. McDonald’s is also involved in various charities and also supports education in the developing countries where it has its franchises and fast food restaurants. As part of its bid to return back to the society, McDonald’s has sponsored several children programs involving eradication of illiteracy and poverty.


McDonald’s Mission:

“McDonald’s mission is to be our customers’ favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. We invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people every day.”

        “The basis for our entire business is that we are ethical, truthful and dependable.”

— Ray Kroc, 1958

Also Study:

McDonald’s Global HR – Case Solution