Advertising do not have much responsibility when compared to the intentions of the company advertising its products in the society. The company’s main aim is to increase sales regardless of the outcome of the advertising to the society. The companies intending to advertise their products have much responsibility to the society than the advertising itself. The contents of advertising and the target group tend play major role in advertising than the product itself. For instance, some sexual appeals that are included in advertising may attract the attention of the society. It is not the advertising that attracts and influences the individual but the contents included in the advertisement.
A company’s main aim may not be to sell their products or services alone because there are other important objectives of advertising such as advertising the company itself and introducing the new product in market. Company’s main objective varies from time to time and is considered necessary when it serves the purpose it is intended. However, the most important thing is to reach the target market as much as possible but not all people. Advertising may be received differently by consumers depending on whoever does the advertising and the contents of advertising. Consumers are different depending on the target market and therefore advertising is not bound to have similar effect on most consumers as alleged.
Company’s main objective cannot be targeting children alone since it depends entirely on what the company deals in. There is no way a company dealing in electronics would want to target kids since kids do not even have the capacity of purchasing the products. Furthermore, if any company targets kids, the kids may change their taste either by intending to experience something new or due to change fashion and technology.
While arguing that advertising has responsibility in the society, entertainment should not be connected with failure of responsibility. Entertainment and advertising cannot be separated because the most important thing before advertising is attraction of attention of the target consumer. Without some sort of entertainment, a consumer or the targeted individual may not concentrate in the advertising. The entertainment part of the advertising is intended to break boredom before welcoming an individual to take note on the product being advertised.
Entertainment is very vital in advertising due to the role it plays of attracting people’s attention and therefore cannot be neglected. Advertising needs to be more entertaining and should be more appealing to the intended target by passing the envisioned information and achieving the desired results. Advertisers must positively and truly present themselves to the consumers while using a medium which can rich a higher number of the target market.