In the article, there is the learning about the tiebreaker selling that why suppliers do not get the effective results, there are discussions about the offers given by the suppliers. However, the market and the customers have become competitive, they are aware of the product they know that what they need to buy and what price, for these purpose suppliers may make mistakes in the market, from which they suffer and the profit or opportunities are restricted. The suppliers misunderstand the customers, as they do not know that when the offers should be given, they are not able to meet the criteria of the customers.
Suppliers misunderstand the customers based on two offering, as they do not know that when to give the distinctive features or when to offer the price concession and they offer when the customer do not need. The suppliers sometimes only focused on the prices; by deciding the lowest prices, they may suffer the worries in the market. The suppliers sometimes may decide wrong that what to bring for the customers, however, the analysis is done by the authors of the article and they have suggested some ways from which the customers can be priorities.
In the article, the suppliers are given the ways to implement the strategies in better ways, as the suppliers need to evaluate and explore the product and services before introducing in the market, it should be known that how the value can be given to the customer regarding the complementary supplies. There is a need to conduct the background and by visiting the customers, websites so that decisions could be effectively taken. Moreover, there are the examples of the dress, packaging, and other companies, so there could be understanding about the supplies in the better way. From the examples the authors have quoted, it comes to know that most of the suppliers are just wasting their time and the resources, there is the need to discover the determination for the effectiveness.