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Office Equipment Market Analysis and Assessment

Table of Contents

  • Abstract

Chapter 1 – Introduction and Overview

  • 1.1  Introduction
  • 1.2  Definition
  • 1.3  Innovations, Competition and Survival
    • 1.3.1  Importance of Being Early
    • 1.3.2  Firm Characteristics
  • 1.4  Research Objectives
  • 1.5  Study’s  Rationale

Chapter 2 – Review of the Literature

  • 2.1  Introduction
  • 2.2  Industrial Contexts and Innovation
  • 2.3  Market Structure and Innovation
    • 2.3.1  First-Mover Advantage
  • 2.4  Fast Cycle Industries
  • 2.5  Economic Studies Linking Firm Attributes to Innovations
    • 2.5.1  Firm Size and Innovation
    • 2.4.2  Environmental Shifts and Innovations
    • 2.4.3  Cumulative Experience, Assets and Innovations
  • 2.5  Implications for Present Study

Chapter 3 – Theory and Hypothesis

  • 3.1  Introduction
  • 3.2  The role of Resources in Innovations
    • 3.2.1  Resource-based View, Related Diversification and Innovations
    • 3.2.2  The Nature of Innovations
  • 3.3  Hypotheses Development
    • 3.3.1  Inventive Assets
    • 3.3.2  Market Assets
    • 3.3.3  Manufacturing Assets
      • 3.3.3.1  Related Industry
      • 3.3.3.2  Prior Generation in the Focal Industry
    • 3.3.4  Inventive Assets and Related manufacturing Assets
  • 3.4  Summary

Chapter 4 – Research Methodology

  • 4.1  Introduction
  • 4.2  Research Background
    • 4.2.1  Research Hypotheses
    • 4.2.2  Research Questions
    • 4.2.3  Research Objectives
  • 4.3  Research Design and Research Methodology
  • 4.4 Research Purpose
    • 4.4.1  Exploratory
    • 4.4.2  Descriptive
    • 4.4.3  Explanatory
  • 4.5  Research Approach
    • 4.5.1  The Deductive versus the Inductive Approach?
    • 4.5.2  The Qualitative versus the Quantitative Approach
  • 4.6  Research Strategy
    • 4.6.1  Sample
      • 4.6.1.1  Innovative Factors
      • 4.6.1.2  Demand Factors
      • 4.6.1.3  Sample Size
  • 4.7  Credibility and Quality of Research Findings
    • 4.7.1  Reliability
    • 4.7.2  Validity
    • 4.7.3  Quality
  • 4.8  Summary

Chapter 5 – Results

  • 5.1  Introduction
  • 5.2  Xerox
    • 5.2.1  Selection
    • 5.2.2  Case Review
    • 5.2.3  Findings
  • 5.3  Overview of Firms Operating in the UK
    • 5.3.1  Copier Market
    • 5.3.2  Printer
    • 5.3.3   Facsimile

Chapter 6 – Discussion and Conclusion

  • 6.1   Introduction
  • 6.2   Discussion of Results
  • 6.3   Contributions
  • 6.4   Limitations
  • 6.5   Directions for Future Research
  • 7.0   References

Abstract

The study is analyzing the state of the market in office equipment to assess whether or not it can withstand new entrants. Focusing on three technologies and types of equipment, copiers, printers and facsimile machines, the findings indicate that this is an innovation driven and innovation-based market. The assumption here is that the concept of first-mover advantage applies, in which new entrants are unlikely to succeed. Indeed, the technologies and resources available to the first movers and early entrants render this a closed market in the sense that it is unlikely to absorb new entrants. An implementation of the company’s resource-based view reinforces the belief.

Nevertheless, the dissertation notes that while there are few opportunities for new entrants in the relevant market they do exist. Simply stated, should the first-movers cease their ongoing drive towards innovation, new firms could enter, thus leaving a gap in the market.  They, however, can only do so if they have timed their innovations to coincide with the mentioned gap.

As the study concludes, the opportunities for new entrants are far and few between and, indeed, their chances for success are minimal at best, considering resource variances between them and the early entrants. The fact remains, however, that such opportunities exist with the key being innovation and product timing.

Office Equipment Market Analysis and Assessment

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