This marketing project explains Nike Digital Marketing Plan specifically highlighting Nike SWOT Analysis, Nike Marketing Analysis and Digital Marketing Strategies.
Executive Summary
Key problems or Issues
Nike has the issues of the lackluster performance, especially in the North America market as the revenue is dropped
by 3%. Thus, it is a greater worry for the company because the company has weak trends in the markets abroad and based on this reason the revenue of the company decreasing (Low, 2017). It is noticed that Nike is not struggling for exposure. There is no innovation in Nike Sneakers and thus, a company is facing issues.
Nike Company Analysis
Nike is known as the renowned supplier of the athletic shoes as well as the apparels. However, under the laws of the state of Oregon the company was incorporated in the year 1968. The company is effectively targeting the customers in the Asia Pacific, the USA and Europe, Company have a strong brand image as the selling of equipment, athletic footwear, accessories etc.
-
Products
Nike design the products that have high market quality, there is high-quality equipment, accessory products etc (French & Gordon, 2015).
-
Services
The services of Nike include customer loyalty by maintaining the guaranteed standards of the product so that customers could be retained.
-
Target market
The target markets of the Nike include athletes of every age.
-
Brand image
Nike has the positive brand image, company has well recognition.
-
Nike Mission Statement
The Mission statement of Nike is to produce distinct and unique products. The mission of the company is “to bring inspiration and innovation to every athlete in the world, If you have a body, you are an athlete”.