New Food Product Idea or New Food Product Development
- ½ cup (120ml/4floz) warm milk
- 1 ¾ cup (250g/ 8 ¾ oz) strong bread flour
- ½ tsp salt
- 11 tablespoons (150g/5.3 oz) butter, frozen
- 4 tablespoons (50g/ 1 ¾ oz) sugar
- 2 tsp (7g /1 sachet) dry yeast
- Chocolate chips or bar (I recommend 72% cocoa solids)
- 1 egg yolk beaten with 1 tbsp milk to glaze
- Warm your milk until it is body-temperature (just warmed)
- In a large bowl add the flour, salt, sugar and yeast and whisk to combine.
- Grate the frozen butter straight into your flour. You want pea sized pieces of cold butter
- Pour in the milk and gently combine to a dough using a spoon until the dough just comes together. You want the butter to remain in pea-sized pieces so don’t be too enthusiastic when mixing the dough! don’t add liquid
- Turn the dough out of a lightly floured work top and press together to form a square. It will be soft. Wrap in clingfilm and put in the fridge for 90 minutes
- Lightly dust your worktop and rolling pin with flour.
- Roll your dough out to a rectangle roughly 14 ½ inches by 10 inches
- Fold the short sides of the dough into the middle (follow the pictures above the recipe)
- Rotate the dough by a quarter turn. Roll out slightly to lengthen. Fold the short ends towards the middle
- Flip the dough over so the seams are underneath. Roll it out again repeating the folding steps 2 more times. The dough will become more elastic as you are rolling and folding it. If at any point the butter softens too much, cover and pop in the freezer to firm it before continuing with rolling and folding.
- The dough should be formed into a smallish rectangle. Wrap it twice with cling film and put in the fridge for a couple of hours or, ideally, overnight.
- Roll the dough out to a rectangle three times as long as it is wide and at least 4mm thick. Trim the edges with a pastry scraper
- Cut the dough into triangles about 30cm/12in long and 8cm/3in at the base.
- Cut a small slit in the center of each triangle base
- Gently stretch the corners and tip, add your chocolate to the wide end then loosely roll the dough up. Place, tip side down, on a large tray lined with baking paper.
- Repeat with the rest of the dough, spacing the croissants a few inches apart on the tray
- Cover loosely with greased cling film and let the croissants rise for 2-3 hours at room temperature – sorry, there are no shortcuts here!
- Preheat the oven to 230C | 450F. Brush the croissants with the egg wash and bake for ten minutes then reduce temperature to 190C | 375F and bake for another 5 ish minutes or until the croissants are a deep golden brown. Cool on a wire rack before serving.
New Food Product Marketing Ideas:
If your product features a notable innovation, or has an unusual feature, write a press release. Alternatively, stage an event to release your new product and write a news release about the event.
Develop a creative TV ad and run it at a time when your target audience will most likely be watching. Film your own ad, purchase a pre-made ad and record a voice-over or enlist the help of a commercial production company. Just make sure it’s entertaining and looks professional.
Advertise on your local radio station, or a larger station if your budget allows. Make sure your voice captures attention and presents the type of character you want people to associate with your business. Otherwise, enlist the help of a friend or professional.
Magazines let you easily target a particular audience – just pick the trade or consumer publication they read most. You’ll tend to reach a more affluent audience with magazines, too. Newspapers and regional magazines let you reach the audience in your area. Consider a full-page ad for maximum impact, choosing a design that entertains or makes people pause to think.
Always carry business cards and brochures for your product and be prepared to pitch your product to any receptive audience. Attend social events and talk about what you offer, giving a card and brochure to each person you talk with.
Connect with other professionals who serve a similar customer base but aren’t competing with you. Agree to post their link on your website if they post yours on their site. Connect with friends and acquaintances on social networks after developing a page for your business or a professional profile. Send notices about sales, your new product and responses to it.
Use online ad placement services such as Google AdSense, which target customers searching for a similar topic. Place ads on informational websites, such as online magazines, that feature topics related to your business.
Develop easy-to-read content for your website, incorporating commonly searched for terms in your writing. Join site submission networks like Digg, where you submit links to your content. Submit quality links to other sites so you’ll get higher ratings, too. Consider writing a blog or e-newsletter, doing a podcast or producing instructive YouTube videos.
Start a direct-mailing campaign by sending letters to clients or potential customers. Consider sending coupons or highlighting the product feature that your target audience will find most important. As Robert Grede says in his book “Naked Marketing,” consider sending out different letters that emphasize different aspects of the product, such as price and quality, to find out what works. The U.S. Postal Service’s website provides tools for launching your campaign.
Attending local, regional and even national events will help you connect with many potential customers. Conduct demonstrations on how to use the product or perform a related task and talk with as many attendees as possible.
If the product you sell relates to your own expertise, public speaking can be a great advertisement. Offer your services to organizations that could benefit from one of your workshops or lectures. Bring business cards and promotional materials to the event to encourage your audience to spread the word about your services.
Door Hangers and Flyers
Canvassing the neighborhood, placing flyers in mailboxes or hanging ads on doorknobs, is a good way to target a specific area and to make sure your potential customers have seen your information. Even if most homeowners will discard the information, gaining a handful of clients may be enough for a positive return on the marketing campaign investment.
A non-traditional form of advertising, word-of-mouth advertising involves hiring people to talk about your product or service in a public place in a way that other people overhear them. Hired marketers can go into coffee shops in pairs and talk audibly about your bike shop on 3rd Avenue or your door-to-door leaf blowing service. The campaign is effective if the essential information needed to send clients to your business is simple and easy to slip into conversation.
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