Executive Summary
Gillette’s parent organization is the multinational corporation Proctor and Gamble. Gillette being one of the company’s sells safety razors for both men and women and other care and shaving products. Gillette being termed as the number 29 World’s most valued brand in the Forbes magazine is one of the most reputable brand known worldwide. Gillette ensuring quality of it’s product worldwide with brand value of 19.2 $ billion in 2017 ensures strong financial position and prestige in the market place. Gillette existing for over 100 years has the experience to produce a workforce that will ensure the product’s market place. Since Gillette already has valued customers and the reputation which gives a high probability in terms of the success of this product. Gillette not only ensures a high profitability in the market, but it’s reputation ensures that the buyers get the best product there is amongst it’s competitors, making Gillette the only company suitable for this product.