Thursday , August 17 2017
Home / Projects/Reports / MCB Bank Visa Debit Card Marketing Strategy

MCB Bank Visa Debit Card Marketing Strategy

MCB Bank Visa Debit Card Marketing Strategy PROJECT REPORT

PRODUCT NAME:

                        MCB VISA DEBIT CARD

MCB Bank Visa Debit Card Marketing Strategy

MCB Bank Visa Debit Card Marketing Strategy – Contents

  • History of Bank
  • Introduction of Product
  • Initial  Requirements to Get Visa Card
  • Research Findings
  • Unique Selling Proposition of Visa Card
  • Marketing Strategies
  • Product Life Cycle
  • SWOT Analysis Of Visa Card
  • Suggestions
  • References
  • Appendix

HISTORY OF MCB BANK

When Pakistan was not formed it was need to have a separate Muslim bank.  The Muslims Thinks that they should strong financial capacity. This idea was create a many banks which Include MCB Bank. MCB abbreviation of MUSLIM COMMERCIAL BANK which was the third Muslim subcontinent and it was incorporated under company’s act 1913 on 9th July 1947 at Calcutta.

Changing the scenario of Pakistan the certificate of incorporation issued on date 17th August 1948 at Chittagong about after 1 year. Established of the first head office at Dacca and name of Mr. G M.

The first chairman adamjee and its authorized capital were 15 million. After the registration the Company shifted to Karachi on 23rd August, through by special resolution 1956.

In current situation the MCB has transferred to ISLAMABAD July, 1999. MCB bank has 506 Branches and deposit amounting to 1,640 million.

Announcing the first privatization policy in 1990, MCB was the first privatized upon Recommendation of World Bank and IMF. Earn high profitability, performance and less risky Portfolio which is better for the investors. MCB bank was incorporated in 1947 which is the Oldest bank of the Pakistan its privatized in 1991 to the NISHAT GROUP.

 

INTRODUCTION OF PRODUCT

MCB introduce VISA DEBIT CARD. It is Pakistan’s first chip based card keep all record of your Transactions .On any transaction you receive message on your mobile. MCB Visa debit card Introduce with line extension of: