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Impact of Digital Wallet on Marketers, Society, Retail Sector and Consumers



Human beings can never stop constructing new stuff. People add modern technologies and developments around the environment every day. Whilst e-commerce continues to have a major effect on the global market climate, the focus on technology and applications has started to grow. Today, the Internet is being used by consumers and companies to operate and run business, giving enormous growth in e-commerce. Ecommerce includes numerous phases such as Facebook, digital rights, protection, privacy, and electronic payment systems. Today, various types of electronic payment systems are available in market areas.

For Example: The technology was, for example, used for linking devices in Chrome cast since 2014. Other startups that have used audio codes before Lisnr and Chirp to move purchases and other data.

Impact of Digital Wallet in Marketers, Society, Retail, Consumers, etc

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What are Digital Wallets?

A digital wallet is a software-based device that secures payment details and user codes from several payment systems and websites. A wallet is a digital wallet. Users can quickly and conveniently make transactions using near-field networking devices by using a digital wallet. You can also create better codes, without caring whether you will recall them later. Mobile wallets should be used along with mobile payment systems and allows consumers to pay with their smartphones for transactions. You can use a digital wallet to shop loyalty cards and digital coupons.

Digital Wallets Examples are as Following:
  • Digital wallets include digital systems that require customers to store money, make purchases, and monitor device payment history.
  • This tech parts may be used on the mobile device of a bank or on a payment network such as PayPal or Alipay.
  • The premium version to use a digital currency is digital wallets.

Digital Wallet Impact on Retail

Digital technology and developments shifting preferences for in-store transactions, online and mobile companies continue to grow, brick-and-mortar retailers are forced to re-assess the position, bid, and strategy. 80% of retailers currently see payments as an integral aspect of their market model, with 92% expecting expenses to be sustained or raised within the next 12-18 months.

The use of a branded digital wallet would be a primary issue for many as retailers and merchants increase their payments operation and investment. We discuss five key explanations of why this strategy is meaningful in this eBook. The goal for retailers is to speed up advertisement time and to have consistent and enhanced service from the beginning. With changing industry demand and customer preferences, the software can then be updated to satisfy evolving needs.

Avoiding cash will minimize the chance of theft for merchants; e-payment is a much better way to transfer money. Many dealers now offer online rewards programmers in which you only have the chance to enter our deals by submitting an email or via the online website.

Example: Mobile wallet startups can create a partnership or collaborate with traditional payment service providers, which can provide real-time electronic fund transfers to customers through the use of a banking virtual payment address system. One clear example is UPI, now transforming the FinTech market.

Digital Wallet Impact on Consumers

Digital wallets with online purchases, customers, and companies may benefit from agreements for real profit and improve the partnership of their company in other areas such as the customer or association. In comparison, customers can miss several purchase phases or records. It can make it easier for them to track payment schedules and decrease the running of the idle balance. The wait for transaction delivery may be reduced by the customer. The costs of handling the paper check will be minimized for the company. However, as businesses handle the paper check paid by customers, they have to spend some money on processing.

The company will also benefit from online transactions by allowing the customer to pay email instead of using a paper cheque. Furthermore, you may automatically collect the invoice without delay since the receipt is instantly available after payment is made by the customer.

Finally, in terms of e-payment, the value of anonymity is of great concern to many users. After the financial crisis of 2008, market interest in banks has plummeted significantly, and a lot of consumers prefer cash because it ‘gives the customer more leverage of their assets’ (Clarke 2018). Since cash does not provide a paper trail and shopping cannot be registered, it gives a feeling of protection to many people. A country that is clearly more vulnerable than others to privacy issues

Example: Mobile wallet startups can create a partnership or collaborate with traditional payment service providers, which can provide real-time electronic fund transfers to customers through the use of a banking virtual payment address system. One clear example is UPI, now transforming the FinTech market.

Digital Wallet Impact of Marketers

Many e-business players have been included as payment options for current net banking or card-based payment systems. The use of digital bills has risen significantly by smartphones, which have become an inseparable aspect of one’s life and are also a simple way to make digitized payments. The payment system with massive technical advancements is highly user friendly through digital wallets. Digital wallets are anticipated to take the next, coherent phase in transit into cashless society through continuously-mobile telephone penetration (Apanasevic, 2013).

Marketers may use a Smartphone pass to tap mobile wallet holders, often referred to as wallet or wallet cards. The brands can handle these keys, but they are housed and accessible from a traveling wallet, such as Apple Pay or Google Pay.

Digital Wallet Impact on Society

While there are many benefits and drawbacks on both sides of the claim, the fact that there are many illegal industries, the aged, and citizens in the global south would not be easy to introduce fully digital wallets. A cashless society contributes to the economic and social disparity. Another explanation is that there are possible power outages, hacks, and cyber battles that are expected to continue in culture. “Key broken computer networks, but cash is not collapsing” (Bradley, 2018). However, if foreign central banks want to extract cash over the next few years, it is necessary for a gradual process to take at least 10-15 years to carry out effectively an activity such as this in order to prevent undue damage to the world economy.

So, because money is still a prime tender for our transactions, the cash is an indispensable public benefit for the evaluation of the transparency and legal order in our society through governments and central banks (Campbell, 2018).


RecargaPay is a clear example of the earlier scenario. RecargaPay was founded in 2010 and is a mobile network for Brazilian business payments and wallets. The app helps everyone to enjoy the advantages and flexibility of a mobile payment system without having to have a bank account to motivate individuals without banks. In addition to promoting conversion loyalty points into money, the startup provides financial resources like the sending of money and the demanding money.

  • Apanasevic, (2013). The Future of Cash. [online] Barclays PLC, p.2. Available at: https://www.barclayscorporate.com/content/dam/corppublic/corporate/Doc ments/insight/the-future-of-cash.pdf [Accessed 1 Nov. 2018].
  • Bradley, L. (2018). The Future of Cash. [online] Ulster University. Available at: https://www.rte.ie/eile/brainstorm/2018/0830/989536-the-future-of-cash/
  • Clarke, D. (2018). The Future of Cash. [online] London: Positive Money, p.4, p6. Available at: http://positivemoney.org/wp-content/uploads/2018/03/Positive-Money-Future-of-Cash.pdf [Accessed 1 Nov. 2018].
  • Campbell, M. (2018). Germany Is Still Obsessed With Cash. [online] Bloomberg. Available at: https://www.bloomberg.com/news/features/2018-02-06/germany is-still-obsessed-with-cash [Accessed 2 Nov. 2018].


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