TABLE OF CONTENTS:
TOPIC PAGE NO.
ABSTRACT . . . . . . . 4
INTRODUCTION . . . . . . 5
TYPES OF ADVERTISING MEDIA . . . . 6
CONCLUSION . . . . . . . 7
GLOSSARY . . . . . . . 8-9
FASTER WAYS TO COMMUNICATE IN PRESENT AGE report is actually about the faster ways of Business communication and we discussed about the business communication of Warid telecom. Warid telecom started its operations in 2005 in Pakistan and it made progress in very short time. Warid telecom is communicating in the business through different ways like internet, phone, sms, mail, advertisement, magazines, logo etc. but basically they are focusing on the communication through advertisement media because it is the best and fastest way of communication and every one can easily understand the message in this way. There are different ways of advertising which are briefly mentioned in this report.
FASTER WAYS TO COMMUNICATE IN PRESENT AGE – INTRODUCTION:
People who want to be successful in business need to first learn how to communicate effectively. Internet, e-mail, sms, phone, fax and advertisements are some faster ways to communicate in present age. Advertisement is the smartest way to get the target audience interested in company’s products and services through a picture, video advertisement, or even logo. Warid Telecom International is an Abu Dhabi based mobile telecommunication firm. In 2004, Warid Telecom International LLC purchased a license for operating a nationwide mobile telephony network and launched its services in May 2005 in Pakistan. Warid’s products are ZAHI (POST-PAID) and ZEM (PRE-PAID).
The uses of the media like newspapers, television, direct mail, radio, magazines, and outdoor signs and of course the internet made this growth possible. Warid is using both ATL (above the line) and BTL (below the line) advertisement for their products. A single warid advertisement played 15-20 times per day on a TV channel cost millions.
Warid is currently advertising in the following media types:
Warid prints and places its ads in all leading newspapers and magazines. Newspapers include The Dawn, Jung, Nawa-e-waqt etc and magazines include Sunday magazine, akhbar-e- jahan etc.
It is the prior choice for warid. It includes the electronic media (television and radio). Warid’s advertisement is played in all Pakistani channels including GEO, Hum, ARY, Indus etc. Its advertisements are also played on all radio channels.
Warid also advertises its products and services using display media like billboards, pamphlets, logo on shop boards, posters, wall paintings and brochures etc.
Warid also places its ads on famous portals like pakfellows.com, coolbuddy.com etc.
Warid also advertises by sponsoring many events in the past and holds future plans concerning it.
The Warid Post-pay ads are shot in foreign locations.
Effective communication is the most important thing to run a business successfully. For this purpose we can use different ways like sms, internet, advertisement media etc. Printed media, broadcast media, display media and online media are some examples of the advertisement media in which Warid is communicating with people and give them the information about its services.
The definition of communication is shared in the Webster’s Dictionary as “sending, giving, or exchanging information and ideas,” which is often expressed non verbally and verbally.
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
Advertising is often confused with promotion, public relations, or marketing.
Post-paid customers are those that are billed for their use of a carrier’s services on a monthly basis, based on either the terms of a contract or on the amount of services they have used. Most mobile subscribers are of the post-paid type. Not all post-paid customers are bound by contracts.
Payments that are made in advance for insurance services or coverage. The period for which insurance is prepaid is generally one year, but may exceed a year in certain cases. Prepaid insurance that expires in a year is classified as a current asset on a corporation’s balance sheet.
Print media include such forms as newspapers, periodicals, magazines, books, newsletters, advertising, memos, business forms, etc.
Cause to become widely known; “spread information”; “circulate a rumor”; “broadcast the news”e.g relating to television or radio communication like broadcast journalism and also include print and broadcast media.
DISPLAY MEDIA OR ADVERTISEMENT:
Display media or advertisement is a type of advertising that typically contains text (i.e., copy, logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
Online media is referred to as the marketing (generally promotion) of products or services over the Internet. I marketing is used as an abbreviated form for Internet Marketing.