Innovation, self, motivation, sustainability and determination are some of the characteristics of a successful green entrepreneur. An entrepreneur is a person who discovers and evaluates an opportunity and creates new opportunities and possibilities. Entrepreneurs are not only limited to running successful businesses but also to solving environmental problems. They can create new products, services and institutions that are more environmentally sustainable. When entrepreneurs are perceived from this point of view, entrepreneurship becomes a field that is more concerned about providing solutions to problems of resource allocation, innovation, and uncertainty. Seth Mulligan, owner of GoVo Biofuels is the perfect representative of a green entrepreneur. Frank James, on the other hand…
Green entrepreneurship is an area that has always captured my heart. Perhaps this is because of my love for nature and the passion I have in ensuring the environment remains safe and habitable. Before selecting an appropriate candidate for my interview, I had to brainstorm on what it takes for one to be a green entrepreneur. I wanted someone who is in either in waste management, renewable energy, or has a sustainable product. I looked for a person who did not only start a business but has a revolutionary product. I chose Seth Milligan of GoVo Biofuels because according to me he is a green entrepreneur. Milligan was optimistic about the interview and everything went as planned.
The Spa industry is another area that I find interesting. I wanted to understand the profitability of spa business as well as its system of operation. I therefore interviewed Frank James who runs a spa business.
An entrepreneur must have the determination ad drive to see his or her business idea come to life (Sarasvathy and Venkataraman 2009). Entrepreneurship involves personal inspiration through ones dream without losing focus. This was evident during my interview with Frank and Mulligan.
Mulligan studied at Alfred University where he majored in political science and philosophy. He took his graduate studies in community services administration at the same university before proceeding to study for a master’s degree in environmental policy. Before starting his business, Mulligan worked at his local Metropolitan Development Association where he interacted with entrepreneurs as he coordinated Business competition programs. It is this time that he developed a desire for green entrepreneurship. While growing up, Mulligan wasn’t involved in entrepreneurial things. He was involved more in leadership roles from his high school to college. He notes that this exposed him in decision making as an individual.
Mulligan’s interaction with other entrepreneurs motivated him to look for a green energy venture. He, however, says that he had been researching about the idea way back when he was in grad school. He was determined to become an entrepreneur by doing something in the clean tech arena. According to York and Venkataraman (2010), “the current theories on environmental degradation do not adequately address the entrepreneurial role in addressing the uncertainty of environmental problems, creating innovations to solve them and allocating diverse resources and preferences.” Mulligan’s perspective is that entrepreneurship can be a solution or an opportunity to address and resolve environmental problems. He was then intrigued by the idea of vegetable oil as fuel.
Also Study: Entrepreneurship And Sustainability
- Sarasvathy, S. and Venkataraman, S., 2009. Made, as well as found: Researching entrepreneurship as a science of the artificial. Yale University Press. In: York JG, Venkataraman S (2010). The entrepreneur–environment nexus: Uncertainty, innovation, and allocation, Journal of Business Venturing, 25, pp.449-463.
- York, J.G. and Venkataraman, S., 2010. The entrepreneur–environment nexus: Uncertainty, innovation, and allocation. Journal of Business Venturing, 25(5), pp.449-463.