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Economics Assignment Sample

Economic Assignment Sample

Theme: Combining Micro and Macro Analysis

Drawing on recent publications, find a case study in which changes in the macro environment play a major role in influencing a firm’s competitive strategy. Contrast this with a second case in which micro factors play a more Economics Assignment Sampleimportant role. Which of the two factors (i.e. macro and micro) are the most influential? Evaluate.

Guidance

  • Word limit is 1500 words / assignment, excluding diagrams and tables.
  • The distribution of marks is indicated in the percentage allocation by each task: use your word limit accordingly.
  • 15 References

(Academic mostly, Journals, papers, current – within the last 10 years)

Choose 2 international companies and analyse the macro and micro economics of each. Eg International Beverage, Food, Airline, Technology companies (eg Sony, Philips, Pepsi, Emirates, British Airways, McDonalds etc – choose who has the best micro and macro points)

Structure

  • Contents Page
  • Introduction
  • Background info on each company
  • Macro factors on each company
  • Micro factors on each company
  • Conclusion
  • References

Introduction – 150 words

Briefly company profiles

Internal –      (Management, Operations)

External –     Micro (Suppliers, distributions, clients, competition) Portal Mode

Macro – Patel Analysis (Economic, political, technological, environment, social, Demographic)

Company 1  Micro Factors – Background info, influence

Macro Factors – growth, inflation, risks, foreign, exchange rates

Company 2  Micro Factors – Background info, influence

Macro Factors – growth, inflation, risks, foreign, exchange rates

Conclusion   What is most influential?

Answer: Both work and both are needed – say why

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