Economic Assignment Sample
Theme: Combining Micro and Macro Analysis
Drawing on recent publications, find a case study in which changes in the macro environment play a major role in influencing a firm’s competitive strategy. Contrast this with a second case in which micro factors play a more 
important role. Which of the two factors (i.e. macro and micro) are the most influential? Evaluate.
Guidance
- Word limit is 1500 words / assignment, excluding diagrams and tables.
- The distribution of marks is indicated in the percentage allocation by each task: use your word limit accordingly.
- 15 References
(Academic mostly, Journals, papers, current – within the last 10 years)
Choose 2 international companies and analyse the macro and micro economics of each. Eg International Beverage, Food, Airline, Technology companies (eg Sony, Philips, Pepsi, Emirates, British Airways, McDonalds etc – choose who has the best micro and macro points)
Structure
- Contents Page
- Introduction
- Background info on each company
- Macro factors on each company
- Micro factors on each company
- Conclusion
- References
Introduction – 150 words
Briefly company profiles
Internal – (Management, Operations)
External – Micro (Suppliers, distributions, clients, competition) Portal Mode
Macro – Patel Analysis (Economic, political, technological, environment, social, Demographic)
Company 1 Micro Factors – Background info, influence
Macro Factors – growth, inflation, risks, foreign, exchange rates
Company 2 Micro Factors – Background info, influence
Macro Factors – growth, inflation, risks, foreign, exchange rates
Conclusion What is most influential?
Answer: Both work and both are needed – say why