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BMW 7 Series Case Study Solution

BMW 7 Series Case Study Solution

Question & Answers

Question No. 1.

Give an overview/ synopsis of the case.

Answer:

Synopsis of Case Problems

  • The customer complaints about low quality launch as compared to competitors.
  • The decisions to be taken over the Cockpit Design. Either they will be Hand Crafted or will bBMW 7 Series Case Study Solutione automated production.
  • The ways to improve quality, flexibility and creativity in new models.
  • Were to be launched in 1994
  • Introducing new methods of fabrication of interiors
  • Suppliers would now fabricate the cockpit designs
  • Would increase product quality.

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