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Amazon Website Analysis Example


Amazon website provides a huge marketplace that will assist one to make a big saving up to 90% on used text books and up to 30% on new textbooks by shopping at its textbooks store. The information contained in this web page is very brief and to the point. Any visitor to this website will get the glance of what he webpage is all about in the shortest time possible.

The information presented in this website is organized well. Where emphasis is required there is change of case and use of short sentences which allow one to read through easily and quickly. It is hardly impossible for any person to miss, the content in this webpage because of the simplicity of language used to describe the items contained in there. Additionally, there are no complications in this webpage due to arrangement of wording. Both small letters and capital letters are mixed where possible to ease reading.

Amazon Website Analysis Example

This webpage maintains a professional business language all along. No usage of jargon anywhere in this page. This makes authentic and accurate the information the page contains. Given that this webpage is specifically meant for business advertising and selling, words used are effectively chosen to retain the reputation of the page. Amazon webpage is very attractive due to the graphics used to present important information. It is real a marketplace for entrepreneurs. The headlines contain different colors so as to allow users to notice the elements contained under them. The advertised books are also provided and displayed alongside previous but cancelled high prices and new reduced prices.

The web page is updated and provides the most recent offers of prices and books available online. This gives the users an opportunity to make orders and sales at the most current prices. There is a judicious use of attention catching tools which include; bold, font changes, color and graphics. All the above listed attention catching tools are provided strategically so that important information is maintained or not lost.

Amazon webpage has not risked by putting important information in graphic form. Many users don’t like slow loading graphics so mostly they skip over them. This causes important information to be missed by the target audience and this affects the credibility of the webpage. In this webpage graphics are very few and almost all the important information is provided in words format. Amazon website is a powerful business resource which will provide entrepreneurs and non –entrepreneurs with a platform to make lots of profits and savings by trading through it. Amazon will make one stay in the business, and prosper.

The national basket ball association player magic Johnson life history is elaborated in this webpage. This webpage has detailed information about Johnson the basket ball man and the legend of Lakers team. Johnson biography is summarized amazingly with much details concentrated on his basket ball career. The phrase “magic touch” is constantly used to refer to the wonderful touches Johnson used to demonstrate when playing basket ball. It is not easy for one to notice that the word magic is a nickname Johnson was given while playing basket ball in high school. Due to its usage severally, one may think that that is Johnson’s official name.

This webpage has employed wonderful eye catching tools. Just at the beginning of the page the photo of Johnson together with a brief history is provided. Scarcely, will the user of this page go through it without noticing major headlines and events. Crucial information if highlighted in bold and font enlarged so as to be noted even if the whole biography is not read. Major events like titles scores and honors of Johnson are summarized numerically for easy noticing and for simplicity.

Important information is not provided in graphic form to ensure that nobody misses it. However, two Jonson photos are provided to attract the users so that they get interested in reading the whole biography.

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