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Caterpillar Corporation Strategic Audit Case Analysis

Posture

Mission

The company is involved in the design, manufacturing, marketing, and selling of machinery, engines, financial products, and insurance to the customers through a worldwide network of distributors. The company is the world’s leading manufacturer of construction and mining equipment and different engines of locomotives. The company has more than $89 billion in assets. In the year 2009, the caterpillar was number one in the industry in which the company belongs. The company is ranked 44 in the top 500 list of companies as per the list by Fortune.

Corporate, Business, and Functional Objectives

The company by the year 2020 wants to be recognized as a leader in every business that it is involved in. The company wants its products of the company should help the customers in achieving success. The distribution system of the company should also act to provide a competitive advantage to the company. The strategic objectives which the company has set for itself to be achieved by the year 2020 are presented in the following figure.

Strategic Audit of Caterpillar CorporationThe company expects the people working for the company are talented and lives the life in action doctrine set by the company. The business model likely helps in driving superior results, and the supply chain is world-class.

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