“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
“Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”
“Marketing is the management process that identifzies, anticipates and satisfies customer requirements profitably.”
“Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints – technical (economic) and ethical (social) – create the transactions or flows which resolve market separations and result in exchange and consumption.”
“Marketing is the process of interesting potential customers and clients in your products and/or services.”