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ZARA Brand Marketing Mix Strategy Analysis

Zara Product Strategy

The product strategy and mix in Zara marketing strategy can be explained as follows:

Zara is one of the leading luxury fashion labels in the world. Zara’s offer products for men, women and children. It offers jeans, trousers, tops, skirts, knitwear, T-shirts, shoes, bags and accessories. All these are the product strategy in the marketing mix of Zara. It is a one stop solution for everyone whether you want to buy formals or causals. One can choose from different styles Zara has to offer. It launches at least 10,000 new designs in a year. Zara products are a hit with the high end fashionistas as well as with the masses. The taste of the target market influences the availability of products line. Zara also teams up with local talent to provide best fashion trends.

Zara believes in sustainable development and is committed to reduce the production of waste. It recycles its hangers and security tags. Zara gives out their products in paper or biodegradable plastic bags. Zara uses ecological fabrics like organic cotton in the production of some of their items. These products have a unique and distinct label which can be identifies easily.

ZARA Brand Mix Marketing Strategy

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