Friday , December 13 2019
Home / Tag Archives: Red Bull

Tag Archives: Red Bull

Red Bull as a Cult Brand

Red Bull as a cult brand

Red Bull as a Cult Brand Introduction  Brands are collections of functional and emotional values that promise stakeholders unique experiences. A brand is a culture because the consumers who use a particular brand a number of times often identify themselves with that brand. Such consumers become a ‘cult’ as they …

Read More »