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Home / Tag Archives: Overview of the Red Bull brand

Tag Archives: Overview of the Red Bull brand

Red Bull as a Cult Brand

Red Bull as a cult brand

Red Bull as a Cult Brand Introduction  Brands are collections of functional and emotional values that promise stakeholders unique experiences. A brand is a culture because the consumers who use a particular brand a number of times often identify themselves with that brand. Such consumers become a ‘cult’ as they …

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