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Tag Archives: Consumer Buying Behavior

Factors Affecting Consumer Buying Situation

Factors Affecting Consumer Buying Situation

Consumer Situation Types of Consumer Situation A consumer is the buyer or purchaser of the product of his/her need. A consumer faces many situations when he/she goes out to buy something in the market. Most of the time there will be a situation while purchasing that consumer stand on a …

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Importance of Consumer Behavior with Example of JC Penny

Importance of Consumer Behavior with Example of JC Penny

Importance of Consumer Behavior in Business If any business wants to get competitive advantage, then it must know about consumer behavior, without knowing the consumer behavior no industry can get success and fails to achieve its goals. Consumer buying behavior is the sum of human attitude, his preferences and his …

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