Outline
- Introduction
- BCG CHAT/SPACE Matrix
- SWOT analysis
- Possible strategies and their impacts on the organization (Grand Strategy Matrix)
- Alternative Strategies (Corporate, Business, and Functional)-Bundles of Strategy
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Introduction
Despite a variety of corporate bottlenecks, such as Southwest Airline, few airline sectors have been as effective strategic. It has nevertheless pulled from them to be a resounding airline company, despite having gone through some legal battles. There is a need, though, for a hallmark of policies within the domestic ridership model. These approaches can be customised to provide travel luxuries such as flight meals and amenities and to provide multiple seating choices such as first and business class accommodation (Jackson, 2011). This will help to include what Karami (2003) considers to be a significant component of the achievement of a business. His view of strategic management involves the creation of an organization’s groundwork priorities, the identification of the right targets for those goals and the effort to achieve them in time (Karami, 2003).
The strategic formulation should be the only way ahead for Southwest Airline Business to recognise and boost competitiveness for key customer groups, namely: travel agents, corporate travel managers, as well as individual customers (Jackson, 2011). Of course, marking them in the line would contribute to the introduction of policies that take care of that, which would definitely go along with what Karami refers to as…” prioritising strategies to pursue ” (Karami, 2003). For him, the strategic formulation includes the interpretation of any strategy formulation phase that has specified stages that are time-bound (Karami, 2003).
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SWOT Analysis
SWOT analysis has seemingly been important in Southwest Airline’s strategic formulation for the assessment and recognition of a variety of regions. In general, SWOT is used in mapping an organization/business entity’s study of strengths and weaknesses. In addition, it is used to focus on the possibilities and risks exposed by data typically gathered by assessment analysis, the environmental climate and comparative studies. The staff members in an organisation as well as the supervisors use it in the creation of a strategy in this manner (Bohm, 2008). In reality, in the situations of having to devise a strategic plan, or often times, it is used to develop a strategy to remedy a situation. (From Bohm, 2008)