Seaside Home Veterinary Care Marketing Strategy – Product and Supply Chain
Product Strategy
Brand name, packaging, and logo design:
The brand name is Seaside Home Veterinary Care; the company is providing the services to the customers, as the company provides easier access to veterinary care for the people who are facing difficulties regarding the pets and their own selves. There can solutions for those who are facing issues to getting into a clinic.
There are the vet services that company is providing to the customers at home, because of doctors concerned about the pets as they said that pets could face issues going to vet, it may be distressing for them (Ferrell & Hartline, 2013).
The company logo is very attractive as “Home where the vet is!” the logo explains about services that company is
providing, a dog and a cat is shown in a boat, giving the blue background, however, the logo fully explains concerns of Seaside Home Veterinary Care.
Major features and benefits:
Major features and benefits that a Seaside Home Veterinary Care is providing are the best assistance to the animals, veterinary care with the comfort of home is provided to the animals (Seasidehomeveterinarycare, 2017). The company mission us the reduce stress for both the client and pets, there is focus on the improving the health.
Differentiation/positioning strategy:
Based on the differentiation strategy the company Seaside Home Veterinary Care is providing the home care services that not all the vet are providing to the clients and the pets, they have chosen a house call because they think pets hate going on a vet.
Supply Chain Strategy
Overall supply chain strategy (including distribution intensity):
Seaside Home Veterinary Care has the effective supply chain strategy because the doctors are sending to customers on a call, there can be a house call appointment and there could be immediate critical care for the customers. Request for an appointment can send the services quickly.
Channels and intermediaries to be used:
Seaside Home Veterinary Care has the intermediaries when you request for the appointment, Katie Bell who is the best Veterinarian is always there with her assistant Megan Gorey for the services, and direct services are given.
Connection to differentiation/positioning strategy:
Giving vet services are focused so that best service could be provided to the customer, in order to get the better position in a market.
Connection to value (nonmonetary costs):
Seaside Home Veterinary Care is providing is the best assistance to the animals because doctors are for the clients, as it is the company mission also, veterinary care with the comfort of home is provided to the animals.
Strategies to ensure channel support (slotting fees, guarantees, etc.):
Seaside Home Veterinary Care has various strategies, as by providing facilities at home, they are giving benefits to the customers.
Tactics designed to increase time, place, and possession utility:
Seaside Home Veterinary Care is more passionate about providing the efficient and effective services to the client, there are the tactics to earn good money by serving the customers or pets at home.
References:
- Ferrell, O. C., & Hartline, M. (2013). Marketing Strategy, Text, and Cases. Cengage Learning.
- Seasidehomeveterinarycare. (2017). Welcome to Seaside Home Veterinary Care! Retrieved April 1, 2017, from https://www.seasidehomeveterinarycare.com/