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Netflix Marketing Case Study Solution

Netflix’s Major Market

Netflix was established for the sole purpose of subsidizing the extended costs that movie renters incurred after Netflix Marketing Case Study Solutionpassing their due dates for movie and DVD returns. Established in 1997, its core business was to rent DVDs to individuals using the internet through home deliveries. However, as time has passed by, the company has shifted its core business to online streaming due to the increase in the usage of the internet. However, DVD rental, which is referred to as DVD by mail, is still among its business market together with other markets such as video on demand services.

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