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Factors Shaping The Business Strategy Case Study Solution

Introduction 

It is clear that marketing is widely changing and evolving with increased marketing approaches being used in organizations and commercial companies. In regard to this, many marketing theories have been Factors Shaping The Business Strategy Case Study Solutiondeveloped and accepted universally in the marketing world. This paper is aimed towards exploring the different factors that shape the strategy of different business such as the Sonance compressed, Frito lay and the Coleman art museum through use of different business tools such as the PESTLE analysis, SWOT analysis, Porter’s 5 Forces, the PLC model, 4 P’s of marketing, consumer buying behavior, the company’s competitive advantage, generic business strategy used, and core competencies (Gummesson, 2002). Basically, Sonance deals with electronics. Frito lay deals with first moving products such as potato chips and snacks while the

Coleman art is a museum that is highly affected by the business tools. In 2004 Coleman Art Museum made a significantly huge loss calling for a serious meeting between the directors of the museum Ashley and Donald Smith to discuss what they could do in order to reverse the financial situation that was affecting them. They used different theories including the porters5 in making the amendments. At first, they had to reduce the number of personnel.

In 1990s the best customer to Frito-Lay Supermarket adopted a new strategy which greatly affected the market operations of the business in accordance to Gambeson,  (2002).

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