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Effects of Binge Drinking on University Students

This papers explains about effects of binge drinking on university students.

Binge Dirking has become the social problem from the last few decades, in the developed countries, people are muchEffects of Binge Drinking on University Students attracting towards the binge drinking, and university students across the countries are doing rapid consumption of the alcohol, males and females are equally indulged in such behaviors. However, the generation of the countries is involved in it so there could be consequences, which the country, economy or people themselves face, the governments of the countries are stressing on the regulations, legislations at the universities and at the workplace. As people are free and they have right of choice, but it does not means that they do dreadful consumption of alcohol (Siemieniako, Rundle‐Thiel and Kubacki). Consequently, the awareness programs should be there, to give the awareness about the health problems that person might face due to the usage of large quantities of alcohol.

Extreme drinking is a process of enjoyment, people can do, and force to do drinking for the desirable outcomes, binge drinking in the university campus can be related to the social problems. From the various researchers on the binge drinking the British authors have found out that binge drinking for men is equal to the consumption of seven or more drinks in one day, and for women, it is five or more drinks. However, men are more likely, to do the binge drinking than women, the number of women who do binge drinking is rising, binge drinking remain the US-centric. The researchers have found out that on through evaluation and examine the behavior of the people, it comes to know that mostly young people are involved in the binge drinking and consequences are there.

The researchers have found many reasons that are resulting in the binge drinking, as there are the matters related to the economic, political, individual and organizational factors. Many of the students are involved in binge drinking as they are frustrated from the lives, they may have the social anxiety or other anxiety traits. The demographics have shown that the student under the age of 21 is more likely to do binge drinking, in the initial years of universities. Most of them are male. Some of the people are involving the females in the binge drinking for the sexual harassment or for the sexually related purposes. Involvements in the sports can also lead a person to do binge drinking.

There could be the other reasons through which the students and the people can be attracted towards the binge drinking, as the economic and political factors can be there, the high rate of the taxes or the cost of living, studies etc. However, the researchers have found out that the government regulations are reducing the number of the binge drinkers, while the taxes on the alcohol bottles are higher and the strict rules are there. The social campaigns also resulting in reducing the number of the drinkers, as the awareness is given to the student, that there could be problems due to high consumption of the alcohol (Kubacki, Siemieniako, and Rundle‐Thiele).

The researchers are there on the gender binge drinking, gender is the most important aspect of the consumer behavior, there is the significant attention in such consumer culture area, from the article it is known that are researchers from the past few decades on the males, and females and their patterns and behaviors are noticed related to the binge drinking. However, it is identified that the interest of women is increasing towards the binge drinking, there are the sharp increases in the ratio of women drinkers, and there are the emotions and attitudes that are related to the gender differences, as the binge drinking could relate to the stereotyping of men. However, real-life events can also relate to the binge drinking, people are doing binge drinking for the direct fashion, there are often, hidden or unconscious emotions or attitudes that are responsible for the binge drinking (Laurie, Chassin and Steven).

Students are getting addicted towards the binge drinking because of the social environment they have, students are forcing each other to drink the alcohol because of many of them, think that it is a source of pleasure. However, by motivation and perceptions and through negotiations and interaction, individuals are shaping the culture of the intoxication, which is not good for the health. Moreover, through the health researchers, it is known that high consumption of the alcohol or indulging in the binge drinking activities can be more harmful or can be more sensitive for the females as the individual can be more open, courageous and honest, after the drink the alcohol (Dariusz and Kubacki).

Men and women both are indulging in the activities of the binge drinking, but there are the differences in both the genders, as men may not get much harm from binge drinking, as compared to the women because  women  have to deliver the babies, women who drink, even in pregnancy cannot deliver healthy baby. If one get addicted to the binge drinking, it is hard for him/her to stop usage of alcohol. There is need of the campaigns so that the women should be given awareness about the binge drinking that there can be problems, associated with your health, and drinking in pregnancy can give harm to your children in future, there can be fetal alcohol syndromes etc.

Expect the babies there could be other matters that can also be related to the women whole binge drinking, girls can be given the high dosage of the alcohol, and anyone could misuse them. Through the researchers, it is known that high rate of alcohol is given to the females for the sexual purposes or for the sexual harassments. Binge drinking factors in male and female are not alike, women may have to face more problems in the present and the future and men are suffering, as they can suffer diseases or negative consequences on their health and education can also be there.

Binge drinking is creating so many social problems, as if the students indulge in them, they can never live healthy lives because there could be issues regarding nutrients and health, there are the high risks and negative consequences can be there. Students cannot participate actively in their classes, they may lose their short-term memory, however, there can be no or less interest in the studies, their studies and career can be suffered, because they could be as efficient as they should be. Consequently, diseases and disabilities can be there, which may lead the people or youngsters to suffer pains in their lives, there is the need to give education and to aware, the people about the negative consequences that they can face due to binge drinking, student’s lives can be in danger.

The researchers have shown that, there are different and negative consequences that can relate to the social life and career lives of the students, already indulge in the binge drinking. Direct effects are there of the physical risks and on the health orientation, there is a need to do the communication with the students so that consequences like mother-teen or drinking-beliefs cannot be there. Moreover, it is observed in the research that college students, due to binge drinking can face the unplanned sexual activities, driving injuries, physical assault, sexual assault, date rape, property damage, criminal mischief etc. There could be an increase in the high rate of the crimes because students especially the youngsters have no control on the senses and may commit the crime.

There are alcohol influences in the university consequences; however, based on these negative consequences on the society, the administrations of the universities have adopted the most intensive at the college and universities campuses. Due to the prevention programs that are being implemented on the campuses, it is seen that there is significant reduction in the binge drinking and other related problems, in the last 10 years (Turrisi, Wiersma, and Hughes). From the research, the consequences are seen, in the parent-teen and mother-teen relationship that can be affected due to the maximum consumption of alcohol.

In another article, the relationship between the alcohol retailers and the sales promotion strategies are being examined that strategies are there to sell the alcohol to the young and female students, and their attitude towards alcohol consumption and their intention to buy alcohol. This article used the sample of three universities for examining the relationship among the sales promotional strategies and the buying behavior and attitude towards alcohol consumption of the young female university students. These universities, which were selected as a sample, were three OCED countries, which are being identified with high alcohol consumption pattern.

The findings of the study elaborate that except for the price reduction for the retailers the relationship among the students of Welsh university intention’s to buy alcohol and their susceptibility towards the remaining sales promotion strategies of the alcohol retailers were far greater than that of the students of the Germany and Australian University. This explains that there is the significant difference among the countries in the context of the relationship of the susceptibility of the sales promotion of the alcohol retailers and the buying intention of the students towards alcohol consumption (Sharma, Raciti, and O’Hara).

In an article, which focused primarily on binge drinking the researchers, have aimed their purpose of getting insights about the growing consumption trend of binge drinking even with so many efforts being invested in its reduction. Binge drinking is the consumption of five or more drinks at one time, which highly dangerous than one drink session. The research has been done using various qualitative methods.

The findings of this research have shown that there are three types of binge drinking. The researchers have named these three types of binge drinking as initiation, indulgence and then lastly the moderation. These three types of binge drinking are dependent on the type of behavior and attitude towards drinking. The paper gives insightful information about the types of binge drinking and how these three binge drinking can be identified. This provides us insightful information about the fact that binge drinking is not merely one thing but it can be attributed to various kinds of attitudes and behaviors. This is one of its kind studies, which emphasizes on the different kinds of binge drinking and do not blankly categorize it as one. This is one-step towards the identification of the causes of binge drinking as it explains the different attitudes and behavior, which propagates hinge drinking. This study focuses on changing the perception about binge drinking that it is of one kind only (Kubacki, Siemieniako, and Rundle‐Thiele).

Institutions based on these matters are trying to reduce the binge drinking (Wechsler, Henry, and al). However, from the researches and after doing the analysis of the different articles, it is known that heavy alcohol consumption or binge drinking can create many problems in the society, as people are suffering in their social life, there are negative consequences related to the health issues. Consequently, women are facing more problems in the society, as they can be sexually abused. Moreover, from the results of the findings there, analysis was done is that there are need to make the regulations and there is the need to set the higher taxes on the bottles of alcohol so that youngsters cannot buy the alcohol or involve in the binge drinking.

Most importantly there is a need to give awareness to the people, especially the women in the universities that binge drinking can have an adverse affect on their health and lives, and they can face the problems in future, while the birth of the children or other issues. Children can suffer from the alcohol syndromes if parents are indulging in the binge drinking, however, many negative consequences, related to health and career growth can be there.

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  • Dariusz, Siemieniako and Krzysztof Kubacki. “Female students’ drinking seen through collages and diaries.” Qualitative Market Research 16.3 (2013): 296-314.
  • Kubacki, Krzysztof, Dariusz Siemieniako and Sharyn Rundle‐Thiele. “College binge drinking: a new approach.” Journal of Consumer Marketing 28.3 (2011): 225 – 233.
  • Laurie, et al. “Binge drinking trajectories from adolescence to emerging adulthood in a high-risk sample: predictors and substance abuse outcomes.” and substance abuse outcomes 70.1 (2002): 67-78.
  • Sharma, Bishnu, et al. “University students’ perceived susceptibility to alcohol retail sales promotions.” Journal of Consumer Marketing 30.3 (2013): 283 – 294.
  • Siemieniako, Dariusz, Sharyn Rundle‐Thiel and Krzysztof Kubacki. “Exploring locality and college binge drinking: a Polish and Canadian perspective.” Young Consumers 11.4 (2010): 320 – 329.
  • Turrisi, Rob, Kimberly A. Wiersma and Kelli K. Hughes. “Binge-Drinking-Related Consequences in College Students: Role of Drinking Beliefs and Mother-Teen Communications.” Psychology of Addictive Behaviors 14.4 (2000): 342-355.
  • Wechsler, Henry and et al. “Trends in college binge drinking during a period of increased prevention efforts. Findings from 4 Harvard School of Public Health College Alcohol Study surveys: 1993-2001.” Journal of American College Health 50.5 (2010): 213-217.

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