Contents
- Introduction
- PESTLE Analysis
- SWOT Analysis of Ahmad Tea
Introduction
The Ahmad Tea is the world’s most exclusive tea and a family business based in United Kingdom that draws different generations of tea blending as well as tasting experience. The Tea is renowned for its high quality of teas across the world even though it was only a family business. Ahmed Tea uses a deep green color as their logo and labels which attracted the eye of most people. Ahmad Tea has a range of product which includes; English tea No 1 Range is Ahmad Tea’s exclusive blend which is the Company popular award winning blend for the occasions however; it is renowned not to be the best selling product in the Company. The product range is offered in ranges which includes gift caddies that makes it to be a wonderful tea to enjoy as well as to share.
Classic Tea Range is identified to be the favorite classics tea for the English Cup and it is the first product range through which the Company managed to establish their reputation in. The product range also consists of its ranges including cardamom, Ceylon and many others. Fruit Black Tea Range on the other hand is full with flavors and it can be enjoyed when it is hot or iced. The product brings the rainbow of colors as well as moods. The enjoyable Fruit Tea Range consists of Vanilla, strawberry and mango. Herbal and Fruit Infusions are very delicious as well as healthy as compared to the regular teas. This type of product range consists of mixed citrus, mixed berries and more others.
Selection Pack Ranges have a wondrous tea packs varieties and selection gifts. The product range includes teas that tend to be perfect and which can be accompanied to occasions held across the globe. The Ahmad Tea range of Selection Packs enables one to choose any present with pleasure, as well as to select a treat to treasure. Green Tea Range suits all the occasions and the moods. The Company’s range of green teas runs from the classic taste of Original Green Tea, through the subtlety of Green Tea Earl Grey, to the fruitiness of Blueberry Green Tea (ahmadtea.com, 2012). The reason for the investigation of the above product ranges is to enable people to know the product ranges the Company has according to how sweet they are and to know which range of the product they can go for.
Pestle Analysis
Pestle analysis is a strategic planning tool that helps companies in seeing the landscape which is beyond the market. It helps in understanding external forces that influence the performance of the company.
Political – there is a tendency to overtax companies by the government that leads to low wages for employees in a company, taxes takes away some of the money that could have been used to pay the employees making employers not to pay good wages to their employees this trickles down to Ahmed Tea company overall poor performance.
Economic – the budget for the UK government and factors such as reduction of custom duty can have an effect on Ahmed tea company’s operations.
Social – Ahmad Tea Company might be unable to sell its products in some regions due to peoples taste or even low incomes of people living in some regions in the UK and also in their international markets.
Technology – factors in a company involve the technological changes and use of technology incentives. These factors in a company determine the barriers to entry while influencing the outsourcing decisions. Technological factors affect the costs which then lead to innovation.
Environmental – factors such as climate changes have a negative effect on Ahmad Tea Company since its products are dependent on farming. All these factors should be analyzed in every company, it is therefore necessary for Ahmed Tea Company to strategically analyze them in order to gain a competitive advantage in the market.
SWOT Analysis of Ahmad Tea
Strength – The Ahmad Company produces high quality products that are available online for both a local and an international market.
Weakness – There is lack of much product differentiation with the products that Ahmad tea company offers hence a major concern in consumer loyalty.
Opportunity – With an increasing number of working youth in the UK who prefers tea, there come an opportunity for Ahmad Tea Company.
Threat – there is presence of strong regional competitors such as Tata company hence a threat for Ahmad Tea Company (SWOT Analysis, 2010).
References
- Ahmad Tea Company. (n2012). Home page. Retrieved October 30, 2012, from https://www.ahmadtea.com/
- SWOT Analysis – Strategy Tools from MindTools.com . (2010). Mind Tools – Management Training, Leadership Training and Career Training. Retrieved October 30, 2012, from https://www.mindtools.com/pages/article/newTMC_05.htm