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Organizational Storytelling Project With Example

Introduction: –

“Organizational Storytelling is an emerging discipline in the study of management, strategy and organization studies”.Organizational Storytelling

As an emerging discipline Organizational Storytelling is contested ground, with some academics describing it is a purposeful tool to be used by business people, and others describing Organizational Storytelling is a way of understanding and interpreting organizational life. Mitchell’s is the oldest Pakistan food company. It was established by Francis J. Mitchell. Before independence the company was running under the Indian name Mildura Fruit Farms Ltd. But after independence the name changed to Mitchell’s fruit farms Ltd.

Mitchell’s has its own farms processing facilities in one location. It has a trained workforce and a high volume industrial technology and is an innovator. It sets the market tends in food industry. Regional sales offices are interlinked to report country wide sales.

Mitchell’s has been serving not only end consumer but also institutional clients including Pakistan International Airline, five star hotels like Pearl continental and Avari, utility stores, clubs, restaurants in major cities of Pakistan and canteen stores departments.

Vision: –

  • To be a company that continuously enhances its superior technological skills to remain internationally competitive in this day and age of increasing challenges.
  • To be a company that attracts and retains competent people by creating a culture that fosters innovation, promotes individual growth and rewards initiative and performance.

Mission: –

  • To be a leader in the markets we serve by providing quality products to our consumers while learning from their feedback to set even higher standards.
  • To be a company which optimally combines its people, technology, management systems, and market opportunities to achieve profitable growth while providing fair returns to its shareholders.
  • To be a company that endeavors to set the highest standards in corporate ethics and fulfills its social responsibility.

Literature Review: –

Organizational Storytelling is an emerging discipline in the study of management, strategy and organization studies. As an emerging discipline it is contested ground, with some academics describing it is a purposeful tool to be used by business people, and others describing it is a way of understanding and interpreting organizational life. Mitchell’s is the oldest Pakistan food company. It was established by Francis J. Mitchell. Before independence the company was running under the Indian name Mildura Fruit Farms Ltd. But after independence the name changed to Mitchell’s fruit farms Ltd.

Mitchell’s has its own farms processing facilities in one location. It has a trained workforce and a high volume industrial technology and is an innovator. It sets the market tends in food industry. Regional sales offices are interlinked to report country wide sales.

Mitchells. Has been serving not only end consumer but also institutional clients including Pakistan International Airline, five star hotels like Pearl continental and Avari, utility stores, clubs, restaurants in major cities of Pakistan and canteen stores departments.

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