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Nivea Marketing Plan Case Study Analysis

Developing a Marketing Plan

Introduction

NIVEA brand known as the beauty care brands, however, the brand was first introduced in 1911 and the company has the sun care to facial moisturizers for its customers present in the market. NIVEA brand also has the shower products as well as the deodorant products in order to cater all types of customers in the market.

In the year 1980, Beiersdorf, which is known as the international company owns NIVEA and after that, the company has introduced the NIVEA for men range in the market, so that male consumer can also be attracted in the market. There were male skincare products based on the social acceptance of industry or skincare market. Male consumers in the market also noticed the external influences and in this way, NIVEA aims to achieve objectives in the market.

Nivea Marketing Plan Case Study Analysis

NIVEA Marketing Plan to Relaunch

For the NIVEA marketing plan to relaunch the company, it is analyzed that company or NIVEA brand is effectively focused on the beauty care brands or products for the consumers in the market through using the different strategies. In the year 1980, Beiersdorf, which is known as the international company owns NIVEA and after that, the company has introduced the NIVEA for men range in the market, so that male consumer can also be attracted in the market.

Also Study: What are The Steps of Case Study

However, after preparing the marketing plan the company NIVEA FOR MEN product range is concerned with the marketing so that the consumer can be attracted, with the re-launching of the NIVEA, the company focused on the men products, however, consumer market was unaware, therefore, and company did the marketing in an effective way. The company can be made its quality more perfect through focused or emphases on consumer needs as it was the need of the men market, in order to provide the quality products to the customers.

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