Nike Case Study
It is a fact that when market is throwing big challenges to a company, then they should react proactively by looking at different perspectives. One of the important perspectives for Nike is to improve their customer relationship management (CRM). The CRM is a great tool for Nike to understand that currently what relationship they have build with their customers, and how they are identifying as well as fulfilling the needs of their customers. There can be various ways to improve relationship with customers by improving brand perception. It has been told that Nike+ partnership with Apple has been a good one for the company. They have been able to gain better brand perception in the digital market by increasing their product line with Nike+.
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Such steps can be vital in so many ways for Nike, because when a company looks to increase its customer bases, they have to keep coming with new things so that customers’ attraction is obtained. Nike is dealing its business in a competitive market so they need to look for more partnerships with other brand so that they can reach out more customers with better marketing and can achieve better brand perception. So, in next 12 months or so, Nike should make partnership with Amazon. They should make partnership with Amazon, because it will help them to get interaction with the customers, who visit Amazon for shopping different things. Amazon is one of the biggest online platforms, and when Nike will have an official presence on it, they will be able to manage their marketing activities, which ultimately would help them to catch the attention of current customers as well as potential new customers. Nike’s marketing a s well as supply chain will get a boost and it will also help to increase relationship with customers as well as increase sales & revenue.