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Marks and Spencer Marketing Case Study Analysis

Table of Contents
  • Question 1 – M&S Analysis
  • Value for money
  • Resources and Core Competencies
  • Strategic Vision
  • SWOT and PESTEL
  • Question 2 – M&S Before 1990s
  • Success of M&S Strategy
  • Porter 5 forces
  • Question 3 – M&S After 1990s
  • Weak Management Strategies
  • Two new strategic approaches
  • References

Question 1 – M&S Analysis

Value for Money

Theoretically, ‘value for money’ in the context of a particular product or service is referred to as the usefulness of that product or service against the money that is paid for purchasing that product or service. In the modern business environment, organizations are focusing on delivering more ‘value’ against the money that is being paid by the consumers (Clements-Croome, 2006). Consumers are also seeking more value for the money that they are paying. Cost is usually measured in terms of the effectiveness, usefulness, and longevity of the product or service. 

As far as Marks & Spencer (M&S) is concerned, the company has been giving significant attention to creating as well as delivering value to its customers. Earlier, the company’s strategy was to provide the broadest range of products while charging a minimum amount, and to attract its slogan was ‘don’t ask the price – it’s a penny.’ In the present competitive business environment, consumers are incredibly conscious about both the value that they are receiving while using the product or service as well as the money that they are paying for enjoying this value. With the increasing spending capacity, most of the consumers throughout the world, especially in developing countries, today, do not look for the products or services that are available at the lowest price. Instead, they look for products that are innovative, effective, and worth spending money. Organizations that can offer more value-added products and services at reasonable prices are likely to stay ahead of their rivals. Hence, it can be said that the slogan (‘don’t ask the price – it’s a penny’) that M&S used to promote its products is not anymore applicable today.

Marks and Spencer Marketing Case Study Analysis

At present, M&S creates and delivers value to customers through the quality and price of its products and services. The retailer is known for offering quality products and services at a decent price (Seth & Randall, 2001). ‘Innovation’ and ‘trust’ are the two other mediums through which the company delivers value.

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