A Case study Assessment on How the Creatives Maintain the Selfridges Prestigious and Creative Brand by Their Design
The most popular department stores in the United Kingdom is Selfridges. According to Yelp, Selfridges is one of the major finest department stores in the world. The department stores are filled with high quality products ranging from high fashion to wardrobe coordination, hi-fi, to wedding lists and many more. Selfridges dominates the west end of Oxford Street in the United Kingdom and was constructed with six floors providing about ten acres of shopping space, two exhibition halls, eleven places to eat, and countless services. It’s a shop that is needed and would be wished to be shopped by everyone.
However, there have been different views relating to shopping at Selfridges. According to my survey, different people have various opinions about their reason for shopping at Selfridges. The survey listed some major factors that could be a reason for shopping at Selfridges, these include the designer products, customer service, visual displays such as the interiors, window dressings or exhibitions, and any other reason that may be specified by the respondents. But with this survey, I’ve been able to see that there are many factors that the creative managers bear in mind in order to ensure Selfridges maintains their successful heights and keeps thriving in the marketplace. They have to innovate various strategies to go about this, therefore, their designs (visual displays) become more paramount to them. Because Selfridges continually provides the best needs of their customers worldwide as well as maximize their operational efficiency, their creative teams strive to maintain Selfridges’ prestigious and creative brand by their designs.
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