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GoPro Marketing Strategy Project

 GoPro Marketing Strategy

Table of Contents
  • INTRODUCTION.. 3
  • COMPETITOR ANALYSIS. 3
  • MARKET CHARACTERISTICS. 4
  • BUSINESS STRATEGY.. 5
  • ADVANTAGE OVER COMPETITORS. 5
  • GOPRO RECENT PRICE CUT. 6
  • REFERENCES. 8

Introduction

GoPro was previously recognized as Woodman Labs, Inc. and transformed its name to GoPro, Inc. in February 2014. GoPro, Inc. have its headquarters in San Mateo, California and was originated in 2004 (GoPro Yahoo Finance, 2015).  Consumer agony points linked with the managing, distributing, capturing and relishing attractive content are alleviated by GoPro’s software and hardware solutions. A HERO line of capture instruments including top accessories and cameras are offered by the company. Mounts are also offered by the company that empower the customer to attire that mount on their bodies such as wrist covers, head fastenings and chest binds. Furthermore, it also provides a video editing tool known as GoPro Studio that permits the users to generate expert and professional quality videos from the content of their GoPro. It permits users to easily and wirelessly manage, store and share content from cameras to mobile devices through GoPro App (GoPro Annual Report, 2014). The products of GoPro are marketed and sold through the retailers and wholesalers along with their official Website in United States and globally. The perfect entry-level GoPro cameras are Hero Cameras which they have introduced recently. The series of HERO 4 that allows live streaming, professional videography and premium quality photography and many other innovative features to capture and share (GoPro Annual Report, 2014).

GoPro Competitor Analysis

The competitors of the GoPro are Samsung Electronics, VIEVU, Eyesee360º, and Contour Adventure Every day (Rivalfox, 2015). Contour Cameras produces cameras that empowers contemporary time explorers, sportsmen and women, voyagers, specialists and amateurs to record their video story of adventure, travel and action (Contour Yahoo Finance, 2015). Single shot panoramic imaging front-runner is EyeSee360 for both the videography and still images (Bloomberg Business, 2015). VIEVU Cameras are manufactured for the Roughest Circumstances that are tremendously rocky, water-resistant, and easy to use (VIEVU, 2015). HD videos and audios can easily be made with these cameras with improved lowlight system and with Wi-Fi live streaming is also a function of these cameras. Samsung Electronics also manufacture cameras to stream live like Smart Camera with Wi-Fi connectivity (Samsung Yahoo Finance, 2015). Though GoPro, Inc. is one of the leading brands in the manufacturing of Action Cameras and it offers cameras with high innovation and technology.

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