Event Management Project covers almost every step to start a new event management company.
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This is a marketing plan. It does not imply an offering of securities
Event Management Project
Vision
“To be the industry leader through differentiation & deliberation”
Mission Statement
“To be the complete service & solution provider for our clients. Understanding the needs & requirements of the market through continuous development synergy & teamwork.”
Management Team
- Partner&Interior Designer
- Partner
- Creative Design & Graphics Executive
- InteriorDesigner
- PR Executive
- Manager
Executive Summary:
Dhanak is the best event management company in Lahore. Since our inception, we have been providing services in event management for various sectors, weeding art & culture and very popular entertainment sector, which give us a status of a premier corporate event organizer. Dhanak success is based on its commitment to serving Clients by providing a board scope of creative services,
Dhanak strength lies in the ability to approach each event, activity or project with innovative ideas strong creative concept and professional management services Our expertise covers all the aspects of Events: Planning, Management & Coordination and Execution. Décor, design & furnishing for conferences, seminars, and senior employee based events, out of city trips etc. Complete solutions packages customized per event. Complete solutions for high definition display screens with multiple placement options, high quality sound systems & microphones. Digital projection devices etc, for conferences, exhibitions, seminars etc. We deliver cost effective events without compromising on the final output.
An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context
- Entertainment events
- Live Music concerts
- Fashion shows
- Corporate Events
- Conferences
- Corporate Celebrations
- Personal events
- Weddings
- Birthdays
- Anniversaries
- Sports events
Classification of Events
Entertainment Events:
Live concerts:we can provide all of the music for your wedding, from the ceremony, to the reception, right through to your evening entertainment. Or perhaps you are looking for music for a family reunion, a Birthday, Dinner or Anniversary Party, Corporate Event Entertainment or for any other Celebration or Event.
We can entertain your guests in a style to suit your setting whether it is in an intimate space, such as a room in your house with perhaps a live jazz or ghazal or classical music.
Fashion show:Fashion event having produced over one hundred fashion shows in Lahore.We are your perfect event partner for your next show. Whether it is a show for a collection, to promote an existing designer or a retail launch event we are here to help.
Corporate Events:
Conferences:WE can provide all types of conference plat forms & also well decorate conference halls for conferences with different deals as our customer demand from us at our best. We also provide the arrangement of your conference as you want, because we know WHO ARE YOU, & WHAT YOU WANT.
Co-operative events:Is your company thinking of holding an office party? Have you got all your invitations sent out? Selected the venue, the entertainment and the food? Will the event be indoors or outdoors? What happens if it rains or the entertainment gets stuck in traffic? When planning an event there are a lot of things to take into consideration and a lot of things that could go wrong, which could leave you looking more like Basil Faulty than the organized professional you had hoped to appear as.
Whether you are looking for someone to arrange an entire event or you just need in house support, we will work to select a company that meets your needs.
Personal Events:
- Wedding
:Wedding is a special moment for families and friends. It is a memory that is treasured and remembered. Celebrators consciously prioritizes the precious values that are instilled in a wedding and therefore lays great emphasis and effort on ensuring that the entire event is organized and executed in perfect fashion. From the minutest of details to the grandest of issues that surround a particular wedding, we take great care with service that ensures a glitch-free event.
First of all congratulation for your special day. Every Detail appreciates that planning a wedding can be very time consuming task. We know that all the worries and tension that goes into planning of one of the biggest events of your life – we take away. Your tailor made package is designed to alleviate many of the pressures and hassles and help you enjoy each moment of your wedding planning.
Hiring a wedding planner does not mean that you are pushed into a corner whilst someone else makes all the decisions for you. We can co-ordinate you with every detail you make all the decisions and our recommendations are simply that – ensuring that every detail of your wedding is exactly as you dream.
Our services are bespoke to suit you and unlike standard packages, we make your package, you choose what you would like our assistance with. We can be with you from the first venue viewing through to your final wedding day.
- Birthday parties:
Birthday parties are you planning a Birthday Party for your son or daughter and can’t decide what to do? Should you have a party at home or at some unique location? Want to make your next birthday party extraordinary? How about throwing a party with your own professional DJ! Music, dancing, karaoke. We can provide everything you need to make it awesome and fun.
Whether you are child, a young person, or a family holder, A suitable decorated birthday party will surely applaud up your guests and will make them remember it everlastingly. The spirit of festivity should be there.
Planning for your coming Birthday Party with lots of fun and memorable, don’t worry we plan up Birthday Parties smoothly and memorable by keeping certain things into consideration which helps birthday parties become a smashing- hit for all time! We provide with each and everything which is essential for your birthday like decoration, cake, balloons, flower arrangement, crepe streamers and so on. At the same time as we are all aware that decoration is an essential and vital part of every party to make it memorable.
Sports Event:
Planning for your upcoming any type of sports event with lots of fun don’t worry we plan up. We provide with each and everything which is essential for your event. We can co-ordinate you with every detail you make all the decisions and our recommendations are simply that – ensuring that every detail of your sports event is exactly as you demand.Will the event be indoors or outdoors?We also provide the arrangement of your sports event as you want, because we know WHO ARE YOU, & WHAT YOU WANT
Collaborators:
Collaborators are useful for businesses as they allow for an increase in the creation of ideas, as well as an increase in the likelihood of gaining more business opportunities. Azeem Caters, Gourmet caters, Aiwan-e- iqbal
Sponsors:
Similarly, depending on the type of service financed sponsor can be a venue sponsor, gift sponsor, crown & jewellery, sponsor, catering sponsor, banner sponsor etc
Unique Selling Proposition (USP)
The principal USP of our service will lie in the expertise hired, which will be engaged in providing unmatched services with utmost professionalism ensuring maximum efficiency while minimizing the possibility of error. This will place us in a competitive position as a premier provider of party management services
Customers can either book for the whole package or any one or more of the services depending on the requirements or budget.
Competition:
Currently there are three other companies that offer event planning .They, however, tend do events that are more general in scope such as parties to reward customers or employees, or events to change the company’s image. Our systems for event planning have been drawn up, evaluated, practiced, worked, and reworked to ensure the maximum efficiency while minimizing the possibility of error. There is also no company that specializes in conferences, sport events or corporate event. There are companies that do provide this service, but they do not specialize in it.
The advantage of being in the market longer is having more clients and our goal to leads all the event management companies. Our group of talented and creative expertise will help us overcome these competitors.
Al-Waseem event management.
Tulip event management
Top event organizers
Market Segmentation
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, such as location or income. Marketing campaigns can then be designed and implemented to target these specific customer segments.
Demographic:
- Age: Under 6, 6-11, 12- 19, 20-34, 35 – 49, 50-64, 65 +
- Family Life cycle: According to this young, married with children and others.
- Income Group: Our target markets are middle,upper middle and the upper income group families, couples or individuals of LAHORE We choose these groups because they are most able to afford as well as willing to pay for such a service.
- Education: Literate people like graduate post graduate and professional.
Behavioral:
- Occasions: In this segment we will use special occasion, holiday and seasonal
- Usage: Our usage rate is medium.
- Loyalty: Our customer can be loyal with our services, and attitude toward our services is positive.
SWOT Analysis
In swot analysis
S:stands for Strengths
W:stands for weaknesses
O:stands for opportunities
T:stands for threats
Strengths:
These attributes are useful for your organization objectives
- Experiences term
- High motivation
- Good market share
- Offer occasion incentives
- Variety of ideas
Weaknesses:
These attributes are harmful for your organization objectives
- Lack of fund
- Lack of media
- Corporate contacts
Opportunities:
These are those external factors which are helpful for the organizational objectives
- support from local authorities
- Expand the business
Threats:
These are those external factors which are harmful for the organizational objectives
- High completion
- Poor art infrastructure
MARKETING MIX
Product/ Service:
Hiring an event manager on your event does not mean that you push into the corner and someone else makes all decision.We can co-ordinate you with every detail you make all the decisions and our recommendations are simply that – ensuring that every detail of your wedding is exactly as you dream.
Planning and Layout of Events:
- Arrangement and Decoration
- Catering and Food Presentation
- Themes for different occasions
- Complete Venue Decoration
- Sound Systems & DJs
- Bridal Stages with Specific Decor & Theme
- Wooden and Acrylic Dance Floors
- Live Bands and Entertainers
- Dance Groups
- Fireworks
- Decorated Horse Carriages
- Video Film and Photography
- Sofa Sets and Seating Arrangements
- Birthday party schemes
- Barbie
- Princess/ princes
- Rocket & roll
- Balloons arrangement
- Magic Show / Puppet Show / Cartoon Clone / Kids Train / Jumping Castle
In conference
Lights, sound system, multimedia seating plans, room decoration, flowers, music, catering and cakes
Promotion:
Our client base is predominantly the middle to upper income group families and individuals. Hence, we must take care that majority of this market’s needs are catered to. Our marketing must, thus convey them the idea of releasing them from task, freeing their time for family and friends and promise of a worry free event.
- Internet Advertisements:Since internet is being used by people almost every day, advertisements in the form of pop ups on recognized sites like Yahoo and Google would also help in capturing the target market.
- Brochure:We will tie up with agencies to distribute the attractive pamphlets containing services offered by us on a door to door basis in selected localities.
- News Advertisements:We will give aid on renowned newspaper.
- Television:For events, the television media can be single most potent media. It can provide both pre-event and post-event coverage.According to desired reach, the satellites or government controlled channels can be used
Pricing:
DHANAK deals with a diverse range of services. Hence, the pricing will vary depending on the number of people to be invited, the choice of venue opted by the clients and the specific services to be availed by the client. The prices of each service rendered will be based on the current prices prevailing in the market and will also depend on the pricing strategy of firms providing us the materials to conduct events.
Quantity based discounts:Discounts based on the number of services availed of and number of people to be catered to.
| Conference hall | Rs/- 20,000 Per hour Security Deposit Rs/-50,000 |
| Committee Room 1 Committee Room 2 Committee Room 3 | Reservation charges Rs/-2,000 per hour Security Deposit Rs/-5,000 |
| Sound System Charges (Stereo) | Rs/-15,000 per day |
| Steel Frame of stage | Steel frame stand for the back drop stage is available @ Rs/-4,000 per day per event |
Place:
Dhanak will feel cool and confident with following vendors:
- Royle Palm Golf Country Club
- Open Air Stadium for Concerts
- Defence Gardens Lahore
- Devine Gardens
- Pearl Lawns
- Aiwan–E–Iqbal Complex
- AL Hamra Complex& many more
BCG MATRIX
Stars:
Stars are high growth, high share businesses. They often need heavy investment to finance their growth
- Wedding, sport event
Question Marks:
Question marks are low share business units in high growth markets. They require a lot of cash to hold their share
- Fashion show
- Birthday parties
Cash Cows:
Cash cows are low growth, high share business.
- Live Music concerts
- Conferences Corporate Events
Dogs:
Dogs are low growth, low share business.
- Basant festival
RISK MANAGEMENT
An event is full of uncertainties like power failure, medical emergency, brawl, stampede, fire, sponsorship withdrawal, last minute turned down by an artist etc.How will you deal with all these contingencies without a well thought out risk management plan.
Risk management is done at each and every stage of event production
Event Management Plan Per-forma
(1)Event Details:
1.1. Event Place & Time
Name of Event:
…………………………………………………………………………………………………….
Address of Event:
………………………………………………………………………………………………….
Details of Venue:
…………………………………………………………………………………………………..
Details of how your event will run, including details of all activities:
…………
…………
…………
…………
…………
…………
…………
…………
Estimated Number of People expected to attend:
………………………………………………………
Date and Time Set Up Commences:
……………………………………………………………………….
Date and Time Event starts or is open to the public:
……………………………………………………
Date and Time Event Finishes:
……………………………………………………………………………….
Date and Time dismantling commences and anticipation conclusion time:
…………………….
MULTI-DAY EVENTS ONLY TO COMPLETE THIS SECTION
Day 1 Start: …………………………………………. Finish: ……………………………………………
Day 2 Start: …………………………………………. Finish: ……………………………………………
Day 3 Start: …………………………………………. Finish: ……………………………………………
Day 4 Start: …………………………………………. Finish: ……………………………………………
Day 5 Start: …………………………………………. Finish: ……………………………………………
Day 6 Start: …………………………………………. Finish: ……………………………………………
1.2. Event Manager Details:
Event Manager:
…………………………………………………………………………………………………….
Address:
………………………………………………………………………………………………………………
Phone (Work): ……………………………. Phone (Home): ………………………………..
Fax: …………………………………………..
Email: …………………………………………………………………………………………………….
Contact During Event:
Phone: ………………………………………. Mobile: …………………………………………..
(2) Insurance:
2.1. Insurance Details
A copy of your Certificate of Currency is required to be included with this form.
Name of Insurer:
…………………………………………………………………………………………………..
Address:
………………………………………………………………………………………………………………
Phone: …………………………………………………. Fax: ……………………………………………….
Email: .
Policy Number and Expiry Date:
………………………………………………………………………………
Public Liability Value and Asset Value:
……………………………………………………………………..
(3) Public Safety:
3.1. Security & Crowd Control
What type of security has been selected for the event?
…………
…………
If a security firm has been contracted, provide details.
Name of Company:
……..
Licence Details:
…………
Contact Details:
…………
Phone/Mobile:
…………
Number of Security Personnel at Event:
…………………………………………………………………………………………..
Who is the police contact?
Name:
…………
Station:
Phone:
Mobile:
Fax:
Email:
REFERENCES
- https://eventplanet.com.au/our-story/meet-the-team/
- https://www.intersoft-group.com/tamasha/home.htm
- https://www.tui-ice.in/event-management-services.aspx
- https://www.tulipsevent.com/fashion%20shows%20in%20lahore/Best%20fashion%20Shows%20planner%20organizer%20stage%20decoration%20sound%20system%20setup%20rental%20services%20provider%20in%20Lahore%20Pakistan.html
- https://www.zoqi.com/corporate.htm
- https://www.alwaseemevents.com/our_menu.php
- https://www.hospitalityinnlahore.com/html/emeet.php
- https://www.catwalk.net.pk/frieha.htm
- https://www.irishrugby.ie/downloads/IRFU_Advisory_handbook.pdf