•Situational Analysis •SWOT Analysis •Marketing Objectives •Marketing Strategy •Implementation •Budget •Control
Apple iphone Situational Analysis
-
Political Situation
Taxation is something that governments put and Apple should be study this as country by country case to anticipate
profitability, and pricing strategy.
Importing laws in the world with GATT are in favor of trading.
Countries are very variable in stability of, so we should study each country case by case.
-
Economical Situation
Economical growth worldwide is in a big recession which needs careful manipulation
Potentiality of the market is decreasing but it is higher than any others in the Telecom sector.
-
Socio-Cultural Situation
Population growth leading to expansion of the sector needs for cell phones.
People depend more and more on mobile communication everywhere.
There is educational growth in the world.
Culture’s perception of the technological devices is positive worldwide.
Literacy & illiteracy level is not affecting using cell phones but affecting high technological cell phones, this fact needs to be considered.
Acceptances of imported products in some countries are less if there is local provider
There are different social views that may affect product should be considered (e.g; Boycotting American products in the Islamic world)
Level of technology in the world is increasing. Internet level of awareness & usage for individuals & industrial aspect are increasing worldwide Fixed phone lines capacity and development attempts. New technologies in the cell phones are increasing. Future plans for technological linkage between cities, universities, colleges, hospitals and other institutes are increasing and can be connected to cell phones Levels of usage of the E- Technology (online bidding, billing, complaints, blogging etc) are high and trendy. There are 19260 cell phone producers in the world, but there are more than 15 big companies competing at the world level Market The global concern of the Global Warming issue & other pollution effects concerning the packaging material and radiation of the cellphones The demand of the international environmental approvals is a must(if there is any) Cell phones industries are one of the most profitable industries everywhere and the Market is increasing Also Study: Apple Business Outsourcing Benefits Innovative: The iPhone has an innovative touch screen. It also has many functions of other mobile products all in one device Compatibility: The phone will work with iTunes and with other Mac/Apple products and OS software tools which means limitless potential for upgrade-ability. Ease-of-Use: The all-new touch screen interface recognizes multi finger gestures, just as the human hand normally behaves Brand awareness: Apple is well known for cool essential gadgets like the iPods along great technological innovations like the original Macintosh. Price: iPhone would be sold at a reasonable price for its value. Quality: Scratch resistant screen – durable and light metallic finish – software suite resistance to computer viruses. Increasing demand and expansion to a new target segment: As technology advances and smart phones get cheaper Apple will attract consumers and get iPod users to upgrade to iPhones. Upgradeable: iPhone software allows new exciting features to be brought in which take advantage of the touch screen ability. Future versions will also be hardware upgrade able. Partnerships: Apple can collaborate with many powerful global mobile phone companies to flood the market with iPhones, which reduces costs in marketing and increases revenue through long-term agreement deals Image: The Apple brand is not targeted towards business people and does not have a reputation as being compatible with the corporate world. Price: Apple does not yet offer lower priced models for more cost conscious consumers. User Interface: Touch screen interfaces suffer from the problem of “gorilla arm”* Increased competition: Smart phones are easier to make now more than ever. More companies may enter the market, and competitors or even Apple contractors can maneuver around patents to create similar devices. Downward pricing pressure: The iPhone is marketed as a high-end phone, but phone prices are almost certainly going to fall when other companies undercut the price of iPhones. Difficulty expanding into Asian market: There is less hype and interest in Asia since smart phones are better known and already widely used Competition (Palm): Palm has the longest history in PDA market and has experience-developing software for mobile devices. It is also a well-known brand for business people. Existing software is well established and compatible with many products for this market. The market is familiar with Palm products; significant switching costs are involved in going to an iPhone. Palm can add many similar capabilities to their products that match the iPhone and expand to a wider market through lower cost and higher-power products To plan our strategy we will meet monthly with the board of Apple, present our information, and make a proposal for continued marketing efforts. Before each meeting our team will meet in private, with each person presenting their own proposal based on the information they have learned. After the initial proposals, we will vote on the best one or come to a compromise. The final proposal sent before Apple is the result of that meeting. Also Study: Apple Incorporated Performance Analysis | Strategic Management Analysis Apple Pay Cyber Security Case Study
Technological Situation
Competition Situation
Environmental Situation
Sales Situation
Apple iphone SWOT Analysis
Strengths
Opportunities
Weaknesses
Threats
Apple iphone Marketing Objectives
Apple iphone Target Market
Positioning
Apple iphone Marketing Mix Strategy
Product
Price
Place
Promotion
Apple iphone Marketing Research
Implementation
Compensation system
In case of slow sales
Budget
Control
References;
1 comment
it is helpful to me thank you